Userneeds is the company of Anouschka Scholten

UX Change Agent – Independent sr. Interaction Designer & UX Consultant, Trainer and Coach

// Managing complexity and the obvious
Innovate services and businesses through design, make the world a better place.
Share my knowledge, help teams and organisations get to empathy in a structured way, optimize working processes, get to a strategic advantage.

// Specialties
Business Consulting, Customer Experience Design, Design Strategy, Design process, Design Research, Concept Design, Interaction Design, Design for Conversion, Information Design, Agile Usability Testing, Design Workshops, UX -Trainer and -Coach, Managing Design Teams and Projects.

// 20+ years experience
Working with and for clients like:
Port of Amsterdam, ProRail, The Dutch College of General Practitioners (NHG), City of Amsterdam, SRM, ICM, Innoleaps, Philips, Sanoma, Greenchoice, De Hypotheker, KRAS, Univé Verzekeringen, International Card Services, Triodos Bank, SNS Bank, NEN, Gemeente Den Haag, ICT Office, KPN, SDU, Reed Business, Springer media, Elsevier, Jobs Republic, Ministerie van Binnenlandse Zaken, ABN AMRO, Vodafone, Maetis, Cap Gemini.//

Some of my activities

  • UXcamp ,  2015/2016/2018
    Participating on two subjects ‘Persona empathy mapping’ and ‘User Checks’
  • Skincare app UX design for Philips, Nov 2014-July 2015
    Lean UX mentor and designer for Skincare accelerator team
  • Banking for buttons, Rabobank – June 24, 2015
    CX day for Rabobank management. Guest speaker on subject User checks-agile usability testing
  • Workshop ‘Agile Usability Testing’ on January 23, 2015
    Hosted by Design by Fire (Dutch IxDA group).
    More information

Volunteer organizer at Ladies that UX  Utrecht,  a monthly meet up that creates a welcoming community for women that work in UX, who share knowledge and have meaningful conversations, to build creative confidence and grow leaders. And mentor for the Dutch Ladies that UX  community.


Visit my LinkedIn profile

See my presentations and workshops slides on Slideshare
Follow my updates about UX and related fields on twitter: @anous

Can I help you?

Looking for a team player, a sparring partner, a trainer or mentor

E-mail me for advice or assignments
Visit my LinkedIn profile
Follow me on Twitter @anous
Or give me a call: +31 6 3434 9649


Adress Userneeds
Siemensstraat 7
3553GH Utrecht
The Netherlands

KvK-inschrijving  Midden Nederland: 30199918 ; BTW-nummer: NL 1731.14.386.B01

Algemene _voorwaarden_UserNeeds (pdf-download 44,5kb)