Userneeds make the difference

Whatever interface, meeting the needs of the user will get the job done.
There’s nothing more to it.

Okay, but which needs exactly?
What about the business needs and the environment around that? What’s the purpose?
What is the output and impact on how people live, work, study…
and the impact on a community, the world?

For whom (and whom not)?

In what order and in what way … how divided and labeled, what tone of voice, with what content and how? Which interaction and transitions and how visually designed? With what intention and in what context? To accommodate what thoughts and emotions?
Observe, ask, listen and listen again… analyze and just plain doing to find out, will do the trick.


Dive into the unexpected complex or apparent obvious. Co-create with users, clients, domain experts, colleague online experts, development, communication, content, marketing and the like.

Prototype, involve users and learn fast how to make it better and make it work, iterate again and again. Empower humans.
I love it when a plan comes together.

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