Userneeds make the difference
Whatever interface, meeting the needs of the user will get the job done.
There’s nothing more to it.
Okay but which needs exactly? For whom (and whom not)? In what order and in what way … how divided and labeled, what tone of voice, with what content and how, which interaction pattern or transitions and how visually designed? With what intention and in what context? To accommodate what thoughts and emotions?
Observing, asking, analyzing and just plain doing and finding out will do the trick.
Dive into the unexpected complex or apparent obvious. With clients, domain experts and colleague online experts in design, content, online marketing and the like.
Involving users, make it work. Empower humans.
I love it when a plan comes together.